The Hodge Documentary Website
A comprehensive project including website development and a complete graphic design package featuring a custom logo design for a documentary showcasing Cleveland artists and their impact on social change.
Custom Logo Design
Our design team created a distinctive logo that captures the essence of the documentary's focus on Cleveland's artistic community and social change. The hand-drawn, sketch-style design with a vibrant red heart symbolizes the passion and human connection at the core of the project.
The logo's urban aesthetic and distinctive character reflect the documentary's themes of artistic expression, community, and social justice, while maintaining high visibility and recognition across digital and print media.
Project Overview
The Hodge Documentary website serves as a powerful digital platform for a documentary film that tells the story of Cleveland artists stimulating change through their artistic platforms. The site exposes injustices and uncovers stories of gentrification, systemic racism, and institutional borders segregating Cleveland.
Our team developed a comprehensive package including a visually striking website and complete graphic design assets. The centerpiece of the design package was a custom logo that captures the documentary's essence while providing an engaging user experience. The site features integrated video content, compelling storytelling, and a design that reflects the artistic and social impact themes of the documentary.
Key Features
Custom Logo Design
Distinctive hand-drawn logo with a vibrant red heart symbolizing passion and community connection.
Video Integration
Seamless YouTube video integration for documentary trailers and promotional content.
Artist Showcase
Dedicated sections highlighting Cleveland artists and their contributions to social change.
Impact Stories
Compelling narratives about gentrification, systemic racism, and community segregation.
Responsive Design
Fully responsive design ensuring optimal viewing across all devices and screen sizes.
Design Process
Our design process for The Hodge Documentary involved close collaboration with the filmmakers to understand their vision, audience, and the documentary's core themes:
- Discovery & Research: We immersed ourselves in Cleveland's art scene and the documentary's subject matter to inform our design approach.
- Concept Development: Multiple logo concepts were created, exploring different visual metaphors that could represent the documentary's themes.
- Refinement: The selected concept was refined through several iterations, perfecting the hand-drawn style and the integration of the heart symbol.
- Implementation: The final logo was adapted for various applications including the website, social media, promotional materials, and film credits.
The resulting logo has become a recognizable symbol for the documentary, effectively communicating its message across all platforms and helping to build audience recognition and engagement.
Technical Implementation
The website was built with a focus on performance, accessibility, and user engagement. Key technical aspects include:
- Modern responsive web design with mobile-first approach
- Optimized video embedding and streaming capabilities
- SEO optimization for documentary film promotion
- Fast loading times and smooth user interactions
- Cross-browser compatibility and accessibility standards
- Integration of the custom logo across all site elements for brand consistency
Project Details
The Hodge Documentary
Film & Documentary
Website Development & Graphic Design
Live & Deployed
Technologies Used
Design Impact
Client Objectives
- •Create a distinctive visual identity
- •Reflect the documentary's artistic themes
- •Build audience recognition and engagement
- •Establish a cohesive brand across platforms
- •Support the documentary's social message
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